how was Ailār yoga born?
Ailār Yoga is a Cote d’Azur-based yoga essentials brand inspired by authenticity, meaningful human connection, and a true sense of community.
Born in 2024 in the heart of Nice, our brand is a coalition of creative, passionate individuals from different spheres of life that share our values and philosophy. Each of our products is made of honest, sustainably sourced materials that were carefully chosen by both our expert internal team and thanks to the valuable feedback from our always-supportive outer community.
Our Values
Simplicity
In line with our commitment to a slower way of life, we want to connect with the simple yet seemingly luxurious feeling of being present, mindful of our surroundings and attuned to the rhythms of nature.
We want to come back to the root, to the true spirit of yoga, which is far from the show-off of possessions and the white noise of the world.
Unity.
We believe in the power of introspection but also in the power of joining forces with others as a way to bring about meaningful change. Building community and creating valuable human connection is at the heart of everything we do.
Eco-Consciousness & Quality
This value is tied to our focus on community — we want to make something for others, without compromising the environment where they live. That’s why we offer great quality products made of natural and long-lasting materials that are formaldehyde-free and PVC-free.
Our vision for the long term is to (co-)create a yoga mat made entirely of leftover industrial fabric.
